From off-the-radar to recognized voice in global venture

Challenge

Cathay Innovation had built one of the world's leading global venture platforms, investing across North America, Europe, Asia, and Latin America. Yet, the firm remained relatively unknown despite backing category-defining companies and managing billions in capital.

Cathay needed more than traditional PR. They needed a communications platform that would raise their visibility among entrepreneurs, founders, venture investors, LPs, media, and portfolio companies while establishing their partners as trusted voices on the future of AI, fintech, digital health, mobility, climate, and enterprise technology.
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Approach

For nearly a decade, CodePR has served as Cathay Innovation's strategic communications partner, building an integrated communications program that spans media relations, executive thought leadership, content strategy, social media, portfolio support, and corporate positioning.

Our work has included:

• Developed Cathay Innovation's communications strategy and brand messaging.
• Built and managed executive thought leadership across multiple partners.
• Launched and managed, LinkedIn, Medium, and executive social platforms programs.
• Supported global fund announcements and portfolio company financing announcements.
• Developed original content to strengthen Cathay's investment thesis and attract founders.
• Positioned partners as expert sources on AI, fintech, digital health, climate, mobility, and enterprise software.
• Supported portfolio companies with strategic communications and media relations.
• Built long-term relationships with venture capital and technology reporters across North America, Europe, and Southeast Asia.